Posts Tagged ‘mobile malware’

Why We Should All Pay for Smartphone Apps

Saturday, August 24th, 2013

Suppose Josephine and Rick have built the most incredible smartphone application ever.  They offer it up to the market for a few dollars, and next thing we know they are millionaires.  Their customers not only love the app, but they also appreciate not being deluged by incessant banner ads or pop-ups.   Jo and Rick didn’t have to bring in on-line advertisers because their profit model was simple: sell the app itself to make money.   

 

But not all developers are as lucky.  Steve and Sue can’t get anyone to pay attention to their app, and darn, they spent all their money creating it.  So they will have to figure out another way to earn their money back.  The most popular way to do this is to get paid when users view ads.  Steve and Sue decide to make their app available for free, and advertisers pay Steve and Sue to place ads alongside the application.  These ads change dynamically just as they would at a (more…)